Archive for May, 2008


May 16, 2008

As a watchfreak, I’m sure you have come across people who think you’re just being a show off with your fancy watches. Or, at the least, you must have been in situations in which you preferred to tuck your watch away under your sleeve. I know I certainly have. Of course, watches are luxury articles. Like many such articles, the modesty in most of us urges us to play it down a little in certain situations.

In my former career as a tax lawyer, I picked which watch to wear in the office and when visiting clients very carefully. In fact, I have never worn my steel Daytona even once during business hours. Not even my Explorer I. Instead, I often had a Heuer Monza around my wrist. With its black leather band and classic overall look it just seemed like a more appropriate watch to wear in the office than a Rolex, which is in my view THE show off brand in the eyes of the uninitiated.

I’m guessing you’ll appreciate my prudence in this respect. You just don’t want to wear a more expensive watch than your clients or even your boss. But also apart from the more obvious reasons for prudency in a business context, I think the most of us just don’t want to be too show-off-ish in general with our watches. So I’ve been asking myself, what makes a watch show-off-ish? Where is the line in haute horlogerie between a fine classic watch and a show off model? Is it the size? The use of precious stones? The material? The color? The price? The brand? It’s probably a combination of things.

The funny thing is we all think we recognize a show off when we see one, but we just can’t seem to point out exactly what qualifies it as such. I have compiled a short list of random watches below and took a shot in qualifying these watches as either classic or show-off-ish. You are invited to share your opinion on these watches with us in the comment section!

1. Jacob & Co. Five Automatic Chronograph

Let’s kick off with an easy one: show-off-ish. The bright colors and the excess of diamonds in the bezel (and the face of certain models) are simply too much. Another, at least equally important reason for such qualification is the people associated with this brand.

2. Zenith Academy Tourbillon Black Tie









A truly beautiful flamboyant classic watch. Yet I get the feeling there would be some occasions I wouldn’t feel too comfortable wearing it considering its distinctive looks (I must admit this is a tough call for me – it’s a thin line!!).

3. Chanel J12 Tourbillon

Regardless the discussion on fashion watches/couture watches vs. haute horlogerie, I think Chanel managed to make a beautiful and classic watch. Even though its bright color and stones don’t make it a very easy watch to wear, I’d say somehow there’s still plenty of class. 

4. Patek Philippe Sky Moon Tourbillon

Another Tourbillon in this list, but this time no question about it: CLASSIC. So high end yet so beautifully modest.

5. Rolex Daytona Steel

Although not too shiny, not too big, no crazy colors and no diamonds, it’s not an all-occassion watch to me like I mentioned above. Probably because of the brand perception with (predominantly) the uninitiated and its highly sought-after status. Or is it just me?

Again, please do share your opinion with us!

Invitation: IWC Novelty Event

May 15, 2008

140 Years

As member of Team Ace, I hereby want to invite all WatchFreaks to the IWC Novelty Event we are hosting in Amsterdam in one of our stores.

This event is for invited guests only. If you are curious to see this collection please send an e-mail to <info [at]>.

Date: Monday May 26th, 2008
Time: from 5 pm till 9 pm
Location: Ace & Dik Jewelers, Van Baerlestraat 46, Amsterdam (The Netherlands)

For an overview of the novelties, you can visit:

One Watch

May 6, 2008

How easy would it be to own just one watch? Just one watch that satisfies all my watch needs. Way back, I mentioned this thought already on the fratello blog, but just recently I was triggered to think about it again.

A little while a go, a friend of mine and I attended the Düsseldorf watch fair. At the watch fair, we teamed up with some more familiar Dutch faces. Among them was my long time friend Johan. I went to school and college with this guy and back then, he didn’t care about watches the same way I did. However, as time passed he started to investigate which watch he liked best. After a while, he narrowed it down to one brand. Then, he made a short list of which watches in the brand’s collection he liked best. Just about a year ago, he decided to go for the Rolex Explorer II with a white dial. 

Anyway, when we were on our way home after having said goodbye to Johan and the other guys we’d met that day, we discussed how easy it would be to own just one watch. One watch that does the trick for you. We ended the discussion with the fact that we envied Johan for having peace by owning ‘just’ one watch and not having the urge to go out and buy the next one. One watch that’s just the perfect watch for you. You did your research and window shopping and in the end, the Rolex Explorer II is the perfect watch. Wow! I just can’t do that. Several times, I thought about selling all my watches and get one time piece back that I like best, but then I will immediately long for that vintage Speedmaster or the extra time zone feature like my GMT-Master has. However, it would make things a lot easier. I also think it is way nicer to pass down just one watch to your kids as the watch ‘dad’ always wore than passing down a whole collection of watches. They probably don’t know what to do with it, and since there are so many of them, they don’t have that sentimental value for them 🙂

Explorer II by Johan

On the other hand, he probably collects other stuff. Guys collect stuff. If it wasn’t for watches, I probably had an urge to buy vintage fountain pens or Dinky Toys or Märklin Trains or comics or [fill-in].