As part of its mission to inform, the FHH is actively involved in raising public awareness of the risks and implications of counterfeiting. After its “Fake Watches are for Fake People” campaign (read article by WatchFreaks editor RJ @ FratelloWatches.com), the Foundation is launching a short film competition using the web, where many counterfeit products are sold.
The FHH is convinced that art can give its message greater impact, and is inviting you to make your short film on the theme of counterfeiting.
The shortlisted films will be shown at hautehorlogerie.org where visitors can vote for their favourites and share their selection on their Facebook and Twitter accounts.
The two winners will receive a timepiece by a Fine Watch brand:
* Jury Prize – awarded by five personalities from the world of art and film.
* Public’s Prize – awarded by online voting (voting open from March 1st to April 15th).
The two winning films will be shown at festivals, and will be the highlight of a gala evening in Lausanne.
Counterfeiting: an economic scourge
Counterfeiting plagues every sector of industry. The global market in counterfeit goods is equivalent in value to almost 7% of world trade.
Today’s “second-generation” counterfeits create an almost perfect illusion, making it harder for end customers and distribution networks to identify them as fakes.
Counterfeiting amounts to nothing more than theft. It is the misappropriation of expertise, creativity, continued investment and the image a brand has forged over time.
See “Counterfeiting” on the FHH website.