Today was my first day at the trade show and I wrote a post about the following brands on www.aceblog.info:
– TAG Heuer
– Ace Watches
Usually when you have walked around for a couple of hours on the fair, you get a sense if it is a slow year, a year of line extensions or a revolutionary year. The year 2008 seems as a year of line extensions and as I call it, a period of consolidation. The brands are consolidating their successes. The successes of the last decade are prolonged and these are the trends for 2008 in my opinion:
1. Diamonded watches for ladies AND men are STILL hot:
Corum Diamond Watch (for men)
Corum Diamond-Ruby Watch (for Ladies)
Patek Philippe Nautilus Full Diamonds (men or women)
Even Longines has jeweled watches and this is a special piece where the side of the lunette/bezel is set.
2. Big is still the trends, we thought that 46mm is large, well:
Longines made the HydroConquest in 47,5mm, see the differecen compared to my fathers 46mm IWC Big Pilot.
Welder made another watch 55mm with 3 time zones
3. Black cases are still very trendy, black PVD on steel or titanium or ceramic:
TAG Heuer Grande Carrera RS2 Limited Edition
Master of Ceramic: Rado!
U-boat makes black watches with black PVD on steel, titanium or complete ceramic cases.
4. Pink Gold is here to stay (it was in the 1920s and the 1950s):
TAG Heuer Grande Carrera Limited Edition
Patek Philippe World Timer
Longines L990 Manufacture Limited Edition
5. HiMech = HiTech Mechanical Watches:
Blancpain is the only one with a real watchmaker on the fair
Patek Philippe Advanced Research Lab was the first to create a silicium escapement!
AND I WANTED TO SHARE THIS WITH YOU, THE CEO OF THE SWATCH GROUP (Nick Hayek Jr.) SCHLEPPING A CHAIR TO THE GLASHUTTE MEETING ROOM (IS THIS BRAND GETTING EXTRA ATTENTION?!):
Tomorrow more news…