Fake vs. Replica


As a WatchFreak you might have seen this already, but I had to share it with you. Not only is it funny, but I want to pay respect to our fellow WatchFreak who cares… This summer the Australian Watchmaker Nicholas Hacko had an interesting chat with a website selling watches:

Source: Authentics Foundation

“- Hi, my name is Nicholas Hacko. I am a watch dealer. I’ve just visited your website and wonder if you also wholesale watches?

– Hi. Well I am just a watch dispatch person you need to talk to my boss.

– That’s fine. However, it is important that before we enter into any business transaction, I want to make sure I am not breaking any laws…

– What do you mean?

– Well you guys do sell fake watches, right?

– No, not fakes. We sell replicas.

– Replicas, fakes, same thing…

– No, no. Our replicas are NOT fakes!

– Oh sorry, my misunderstanding. So you actually do sell genuine Rolex watches?

– No, no. You don’t understand the difference with fake and replica…

– Huh?

– … not genuine Rolex, just Rolex replica. But definitely not the FAKE Rolex.

– OK I see. You sell REPLICA Rolex!

– That’s exactly right. Genuine replicas which look identical to real Rolexes.

– Very good. So would you be able to accept payments in replica money?

– What do you mean, I don’t understand???

– You know, the replica money. Money which looks identical to real money but it is just replica. Like the stuff I can print on my printer…

– [laughter…] I don’t know, I am just a dispatch worker. You really need to talk to my boss [more laughter…]

– OK – let’s say that I do come into agreement with your boss and he does accept my replica money for his replica watches – which sounds like a perfectly fair deal to me – would you accept that replica money as your wages?

– [upset voice] Are you serious??? I don’t work for fake money!!

– No, no, no – it is not FAKE money, it is just REPLICA money, mate …

– Sir, I am busy, if you have any more questions please send us an email.”

The full article is available on Hacko’s blog: “Aussie website cashes in on counterfeits“.

Although this is a quite funny conversation, the subject is very serious. For additional information about the fake AND replica problem, please visit:

– Authentics Foundation – “Fakes cost more

– FakesAreNeverInFashion.com – “Innovation in brand protection

– My Authentics – “Is it fake

Please share you opinion about fakes, replicas, counterfeits, etc.

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24 Responses to “Fake vs. Replica”

  1. Max Says:

    Hi,i’m from italy and i love to browse in search of new sites in this niche. Thank you very much for your work. To your success.

  2. Mercer Says:


    it amazes me that some “high profile” people take Authentics Foundation serious, when one of their founders, a “lady” born as Corinna Larsen, is using the name “Princess Corinna Sayn Wittgenstein” without being a member of the “high aristocracy”. It says much about the foundation. Biggest joke ever and everyone seems to fall for it.

  3. alonbj Says:

    @Max: Ciao. You are welcome, thank you for your feedback.

    @Mercer: Thank you for your feedback. I haven’t met her personally, so I can’t really comment. This is what’s written on the Facebook Page of The Authentics Foundation:

    “The Authentics Foundation was started by Frederick Mostert, Princess Corinna Sayn Wittgenstein, Tim Trainer and Chen Xuemin, who are also involved in the Confucius Foundation—a charity that helps kids beat the sweatshop cycle and return to school. The Foundation’s goal is to raise awareness about the often ignored issue of counterfeit goods—including the potential political and economic implications of this ever-expanding illegitimate market.”

    And, as all the founders have a noble aim, I personally do not care if someone is a member of the “high aristocracy”, as you write, or not. We are all only human and I don’t really care about titles… In my humble opinion it is great that people invest time and funds to promote charity. That is what matters. In case you don’t agree with the existence of The Authentic Foundation… Well, that’s a total different discussion 😉

  4. Mercer Says:


    i agree about the cause. just confused that a foundation fighting fakes was co-founded by someone that uses a “title” to appear to the public as someone she is not, no matter what the cause. if it says rolex on an item i expect it being a rolex and nothing less. if someone calls themselves “princess” i expect the same especially if their purpose is to fight “fakes”.

    its a discredit to the whole foundation, no matter how nobel the cause.

    • alonbj Says:

      Dear Mercer,

      I have no idea how monarchies & royalties ‘exactly work’… Maybe you should consider communicating your thoughts directly to the organisation.

  5. Paul Harris Says:

    Nice Article!! but would also like to share a link of similar website for vintage watches with easy to navigate and user friendly GUI. http://www.ashton-blakey-antiques.com/

  6. contaminuti Says:

    Very nice post! I’m too from Italy as @Max… In our country we can find this behaviour with guards: “left hand never knows what right hand does…” Ok, now seriously: unfortunately the guy in the shop was right, watches replica are even more dangerous then fake watches. Their negative impact is less negative in terms of damage for brands but slightly more individually. It’s very unsafe to buy certain types of watches and sadly not only Rolex. I would like to translate this post in italian of course mentionig this source. Bye

  7. contaminuti Says:

    Thanks Alon couldn’t find your email to directly contact you. I’ve just linked you in http://www.orologidiclasse.com/blogroll/ session. Would like you’ll do the same under your label “Watch Portals” as Orologi di Classe. During next week will publish the translated version of this post

  8. contaminuti Says:

    Dear all… the post is online! http://www.orologidiclasse.com/2010/orologi-falsi-vs-copie-repliche/ waiting you to come in and comment! THX, Ciao

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  11. Anne-Flore Says:

    To continue the debate, take this survey (5minutes & anonymous!)

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  12. Arnel Salcedo Says:

    Very nice post! it is great that people invest time and funds to promote charity. That is what matters.unfortunately the guy in the shop was right, watches replica are even more dangerous then fake watches. Their negative impact is less negative in terms of damage for brands but slightly more individually. It’s very unsafe to buy certain types of watches and sadly not only Rolex.

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  15. Sarah Miller Says:

    Nice blog post!! but would also like to share a link of similar website with you guys, I hope it will be worth watching for you.

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  16. ccwatches Says:

    haha ,nice article , is there any different with FAKE and REPLICA ?

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