Posts Tagged ‘basel news’

BaselWorld 2010 Preview: Itay Noy Watches

March 12, 2010

It will be the first time that Itay Noy will be exhibiting his wonderful artisan watches at BaselWorld this year. Make sure not to miss his stand, he will personally be at Hall 5.1 Stand V06.

As you know I was blown away when I found about Itay Noy and his watches when I read an article about him in the in-flight magazine flying from Amsterdam to Tel Aviv 🙂 Click here to read the article I wrote back in 2008.

Today I had the honor to have a sneak preview of the newest models designed and produced by Itay Noy and ofcourse he authorized us to publize them here, a true WatchFreaks premier:

Itay Noy ID Classic

All new case - Itay Noy ID Classic

Itay Noy ID Classic side view

Side view of the all new Itay Noy Classic ID Watch

Itay Noy Watch Max

New Itay Noy Watch (42,3mm Automatic)

Itay Noy 2010 watch

New Itay Noy Watch (New case and Automatic movement)

Itay Noy ID Japan Watch

ID Collection by Itay Noy - Japan Edition

 The last watch is the Japan Edition of the all new ID Collection by Itay Noy. He told me that the ID Collection will be available in Japanese, Chinese, Hebrew, Arabic and Greek (and probably some more languages).

I can’t wait to see them in real life. As of Thursday 18 March 2010 they will be on display during BaselWorld at Hall 5.1 Stand V06. For an overview of the current collection of Itay Noy you can visit the official website ( or the Ace Jewelers eBoutique (


BaselWorld 2008 Update: Breitling

April 3, 2008

Breitling is one of the first brands to send out a newsletter with the newest models that they are launching today in Basel during THE watch event of the year: BaselWorld 2008.

Chrono-Matic 49

Breitling Chrono-Matic 49

A tribute to a pioneer, a tribute to an era: in launching the Chrono-Matic 49, Breitling revives one of the most famous models in its history – and indeed of watchmaking history as a whole – in a entirely new way.

Flashback to 1969, when Breitling creates the first selfwinding chronograph movement. This major invention was to enable the development of a whole range of chronographs named Chrono-Matic, forerunners of the current vogue for extremely large-sized watches, and featuring an original and distinctive appearance.

Fast forward to 2008: the new 49 mm-diameter Chrono-Matic is inspired by the generous volumes of the original model and by its modern design with unmistakable Sixties and Seventies accents including taut, angular lines and geometrical rectilinear hands with a square base or arrow tip.
The red-rimmed totalizers lend a technical touch, while the dial reflects the traditional configuration of the totalizers at 3, 6 and 9 o’clock.
The signature reproduces the Breitling symbol used from the 1950s to the 1970s, with the brand name capped by an applied gold capital B.

In keeping with its consistently innovative momentum, Breitling has also revised several details in a decidedly contemporary spirit. The rotating pinion bezel driving the slide rule takes the form of a black rubber-molded steel construction. The new woven steel bracelet, designed specifically for this model, makes an unusual contrast with the pure lines of the case.

In addition to the steel version, the Chrono-Matic 49 also comes in a red gold limited edition of 500. It is available with various dial colors, including magnificent motifs against black or bronze backgrounds created using the “épargne” method.

The Chrono-Matic 49 is powered by Caliber 14, a reliable and high-performance movement that is chronometer-certified, as indeed are all Breitling movements. A classic entirely in sync with its times – on land, at sea and in the air.

Avenger Seawolf Chrono

Breitling Avenger Seawolf Chrono

A body of steel, cutting-edge technology: Breitling plunges towards new records by presenting the Avenger Seawolf Chrono, the world’s only chronograph to be both watertight and operational at a depth of 3,300 feet (1000 meters).

Whereas most chronographs cannot be activated while diving so as to prevent water seeping in through the pushpieces, Breitling has achieved a major technical breakthrough by developing the magnetic pushpiece principle, involving controls operated through the metal of the case and thus avoiding any direct contact between the pushpiece and the movement. This exclusive Breitlingpatented device represents a peerless technical accomplishment that is matched by a powerful and functional design.
The sturdy steel case fitted with a decompression valve features alternating matt satin-brushed upper surfaces and polished sides – as does the rider-tab bezel.

The dials are adorned with large “stencil” type numerals, oversized hands and luminescent markers that remain clearly visible in the darkness of the ocean. The chronograph displays are both original and efficient, with an additional central sweep second hand for the minutes and a 1/10th of a second totalizer at 2 o’clock. The three registers feature a fine grid pattern that varies according to the angle at which the light strikes it.

In a nod to its aquatic vocation, the Avenger Seawolf Chrono has a special “yachting” graduation serving to count down the ten minutes prior to a regatta start.
Like all Breitling electronic watches, this champion of the depths is equipped with an exclusive SuperQuartz™ movement, ten times more accurate than a standard quartz movement.

A new milestone in the epic saga of Breitling “instruments for professionals” – on land, at sea and in the air.

Cockpit – Cockpit Lady
Breitling Cockpit

A pencil stroke, a master stroke: Breitling gives its Cockpit and Cockpit Lady models a whole new face by redesigning their dials in a manner imbued with refinement and elegance.

A dynamic move that further reinforces their character, while weaving particularly close ties between the men’s model and the ladies’ version.
Conceived in a resolutely modern spirit, the hour circle is punctuated by large Roman numerals featuring an original design. The dial center is enlivened by a square-cambered grid pattern lending added depth and movement. The resized hands are both more imposing and more readable, while the date appears through a finely crafted applied aperture.

Available in a broad choice of metals, dial colors and wristband types (bracelets or leather straps), the Cockpit and Cockpit Lady models will appeal to all those who do not necessarily need a chronograph, but are looking for an elegant, sturdy and reliable watch in the grand tradition of Breitling wrist instruments.

Embodying an ideal blend of luxury and performances, they are endowed with all the assets of exceptional sports watches: screw-locked crown and screwed in caseback, scratchresistant sapphire crystals glareproofed on both sides, rotating rider-tab bezel, water resistance to 1,000 feet (300 meters) for the Cockpit and 330 feet (100 meters) for the Cockpit Lady.

Both models are available in steel, in a two-tone version, in steel and rose gold as well as a precious rose gold version – with optional gem-set bezel on both steel and gold variations. Opulent design meets technical excellence, epitomizing the entire Breitling spirit – on land, at sea and in the air.