BaselWorld 2009 Update: Itay Noy Watches


Today I arrived in Basel and started the infamous trade fair visit with a dinner with a true artisan: Itay Noy. The watch maker of exclusive and hand made watches bearing his own name “Itay Noy”.

WFB first wrote about Itay Noy about a year ago: “Switzerland: The Holy Land?” and then I wrote that I tried that we would interview Itay Noy. Tonight was an informal dinner, but Itay promised to do a Q&A exclusively for WatchFreaks Blog. To be continued.

Same background info:

Internationally-acclaimed Israeli artist Itay Noy transforms telling time into a true art form. Each of his hand crafted, limited edition timepieces is made exclusively in Israel and appeals to those seeking unusual, high-quality watches. The recipient of eight prizes, including the prestigious Andrea M. Bronfman Prize in 2007, Noy lectures on timepiece design at Bezalel in Jerusalem. His work has been exhibited in museums all over the world and acquired by the Charles Bronfman Collection in New York, The Droog Design in Amsterdam, The Israel Museum in Jerusalem and The Tel Aviv Museum of Art. Each timepiece tells a story in time — from broken dimensions in the Fractal collection to simultaneous dichotomy in Duality and elusive cityscapes in City Squares. Noy’s timepieces satisfy the desire for a sublime mixture of unique design and functional perfection. Ace Jewelers is proud to be the sole and exclusive retailer of Itay Noy Timepieces in Europe!

Hereby some snap shots of the items we examined and adored over dinner (sorry for the poor lighting):

Itay Noy Fractal & City Squares

Itay Noy Duality Limited Edition Watch

Itay Noy: The name says all – Duality (the timepiece has two watches)

Itay Noy hommage to the greatest squares in major cities… Guess which one this is šŸ™‚ HINT

Itay Noy: Discrete Bling Bling – Black Diamonds (unisex model)

For an overview of the complete collection of Itay Noy, please visit the official website of the watchmaker: or the reseller of his timepieces in Europe: (yes, as the CEO of Ace Jewelers, I am proud to announce that because of WFB, we became an AD of these unique watches šŸ™‚ ).

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4 Responses to “BaselWorld 2009 Update: Itay Noy Watches”

  1. Pages tagged "informal" Says:

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  2. design-horloges Says:

    Really a different style then all other watches around, but I like it. Itay Noy makes an artform of watches. Keep up the good posting!

  3. smart watches Says:

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