Preview SIHH 2009


As written here on April 11th, 2008, we predicted that SIHH 2009 will not be in the same month as BaselWorld, but in January… To be precise: tomorrow!

Therefore I am flying tomorrow morning, very early, to Geneva to visit the 19th SIHH, Salon International de la Haute Horlogerie. It is not clear why the Haute Horlogerie Association decided to move this exclusive event away from the shadow of BaselWorld, which usually takes place in April. We predict it will be way less busy, since visitor that come from other continents will be forced to choose and will choose to visit BaselWorld. But, now with the current economical situation, we expect that the numbers of visitor will be even lower.

But, the watch brands have not been sitting still and every brand present at SIHH have news. There is even a ‘new kid on the block’: Ralph Lauren (a joint venture of Richemont and Polo Ralph Lauren – The Polo Ralph Lauren Watch and Jewellery Company, S.A.R.L.). The creation of a new haute horlogerie company was announced in March 2007 and almost two years later products will be presented… We are very curious!

Unfortunately we did not find any pictures of Ralph Lauren watches yet, so we have to wait until tomorrow. We will try to post a new article WITH pictures tomorrow on this blog… Stay tuned!

What have we heard throught the grapevine up till today:

– IWC: Restyled the complete Aquatimer Family and is launching a successor to the infamous Deep One: The Deep Two. There will not be a Cousteau Limited Edtion anymore, but instead a Galapogos Limited Edtition version. There will be a St. Ex. Limited Edition, which will be a Big Pilot version. On top of that there are many new variations on the other collections: Big Ingenieur Chronograph, New calibre with month and date in a double digit format!

– Baume & Mercier: Focuses on the Hampton collection this year and is launching a Hampton Magnum Chronograph and a Magnum Ladies version.

– Vacheron Constantin: Launching the Historiques American 1921, an unique cushion shaped watch!

– A. Lange & Sohne: Is launching the second member of the ‘chronometer’ family, the Richard Lange ‘Pour le Merite’.

-Girard-Perregaux: The brand always tries to focuses equally to men as well as to men. Therefore this year they are launching the in a 43mm black ceramic case. For the ladies they developed the Cat’s Eey Annual Calendar and Signs of the Zodiac… It sounds interesting… We are curious.

– Parmigiani: The Tondagraph celebrates a new case and a brand new grande complication movement this year.

– Mont Blanc: The penmaker became a true watchmaker by the incorporation of Minerva and therefore are launching two new Villeret watches: The Villeret Grande Chronographe Regulator and The Grand Tourbillon Heueres Mysterieuses (sounds very interesting).

– Piaget: This brands is often percieved as a jewelry brand, but few people know that Piaget is a true manufacture watchmakers brand. This year Emperador Coussin Moon Phase.

– Van Cleef & Arpels: ‘Une Journee a Paris’ is a watch which is a tribute to the hometown of the brand: Paris.

– Panerai: The Italian brand transformed rapidly in the last couple of years and is aiming to become a true manufacture. Therefore this year they are presenting a new automatic movement, which will be presented in three variations: power reserve, GMT and GMT plus power reserve. On top of that the are introducing the Luminor Chrono Daylight 44mm-Titanium. We are very curious what the Paneristi will say… Please share with us 🙂

– JeanRichard: A brand that is part of the Girrad-Perregaux family follows it brother’s tradition, they will also launch a new watch for men (Chronoscope MV Agusta Brutale Nera Watch) and for women (Lady Juliette).

Tomorrow we hope that we will confirm these previews and present the news from: Cartier, Dunhill, Jaeger-LeCoultre, Audemars Piguet and Roger Dubuis.

My co-author on this blog, Boon, will be attending too and we planned a mid-day coffee brake to catch up and have a quick review of the fair… Boon will be running arond filming the novelties! I will use my pocket camera making snap shots for you to publish here… Hope to welcome you here tomorrow 🙂


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6 Responses to “Preview SIHH 2009”

  1. Boon Says:

    Thanks Alon. Well, we didn’t really have much time to catch up, but it was nice to have met (even for just a couple of minutes). Nonetheless, you will very soon be able to see the video presentation of some of the novelties of SIHH. And I will be sure to post them here with some additional reports from my experience (the bad ones), especially the newest one in the salon.

  2. alonbj Says:

    @Boon: It was nice to see you guys. I was impressed how big the team of TimeTV was! I am very curious to see the reports.

  3. Alexwebmaster Says:

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  4. Billy Crea Says:

    here i’m going again, continuously finding mundane topics to scan about. although this one was a somewhat ton of interesting than what I am normally used to

  5. Kelley Says:

    Hi there, just wandered by. Amazing the amount of information on the web. Looking for something else, but nice site. Cya later.

  6. lucien piccard watches Says:

    If you could have any antique watch, which would it be.

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