The Watch Avenue


This week I stumbled upon an amazing website:!

Is this the future of shopping? Shopping streets replicated online?

The Watch Avenue features amazing functions, presentations and brands:

– You can go to the cinema to watch movies about watches.

– You can to the library to read books about watches.

– You can go to the kiosque to read recent magazines about watches.

– You can go to watchmaking school (class 101).

– You can go to a museum (TAG Heuer).

– You can do window shopping for the following brands: Vacheron Constantin, Audermars Piguet, RaPiaget, Hublot and Raymond Weil. Soon some more boutiques will follow.

– Visit the information center of AIHH.

Have a look and please share your experience here with us.


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4 Responses to “The Watch Avenue”

  1. Speedmaster Says:

    Nice find! 😉

  2. alonbj Says:

    @Speedmaster: Thanks. Interesting concept, no?

  3. Jim Ebright Says:

    I believe this site was introduced as part of the watch advertising supplement in a Sunday NY Times several months ago.

    If you like this presentation, you might also like the TAG-Heuer virtual museum on the website.

  4. Timer Says:

    Strange concept… I prefer sites that are faster and easier to navigate.

    As all brands have their official website why would I go to

    And the woman who’s following and explaining me what to do is really disturbing!

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