SIHH 2009: To Bling, or Not To Bling?

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Last week I visited the annual Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland.

The fair was in several aspects different to my expectations…

1. It was not as busy as the previous years, but it was busier than I expected.

2. I tought the brands would not present many novelties, since they only had 8 months since the last SIHH Fair. But I was wrong, each brand introduced at least one new movement and/or familie in its collection.

3. The current financial crisis hit the world hard in October of last year, but the first signs were showing up in April (when the pre-last SIHH took place). Therefore, I expected that this would be a ‘modest’ year (Read: no bling bling). I was wrong… It seemed the trend of last year only continued: big(ger) cases, even more diamonds and way more precious metals!

That is why I titled this blog: “To Bling, or Not To Bling?”

From my last comment, you probably can guess what the anwser will be, but I want to share the following images with you:


Audemars Piguet Royal Oak


Cartier Ballon Blue Full Diamonds


Cartier Jewelry Bracelet with watch


Cartier: Is it a watch or a bracelet?


Cartier: Not an alligator watch strap, but a diamond alligator on your watch!


Girrard-Perregaux: Two hand on a bracelet of diamonds…


Sooooo much bling, I couldn’t even photgraph it…


Parmigiani: Men’s of Ladies watch?


Roger Dubuis: Nice contast – Skeleton movement versus full diamond case, or is the next one better?


Roger Dubuis: Full Diamond Tourbillon


A. Lange & Sohne: Elegant Bling?

And the list goes on… Is this wishful thinking or will these brands really sell these watches in 2009? In any case, we advise whomever is going to wear one of these watches to purchase ‘protective’ sunglasses with these watches ;)

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3 Responses to “SIHH 2009: To Bling, or Not To Bling?”

  1. Anna Says:

    No Panerai in the list? How come?

  2. laurelli Says:

    Great post! I hope that next year, they will have more beautiful masterpieces! Do you know which watch here is the most expensive and vice versa? I can’t tell because all of them deserves to be no.1..

    Also, may I ask if there are Maurice Lacroix Watch available on this SIHH?

  3. thefonze Says:

    Sunglasses are indeed a must have with those masterpieces :).

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