This week I stumbled upon an amazing website: http://www.thewatchavenue.com!
Is this the future of shopping? Shopping streets replicated online?
The Watch Avenue features amazing functions, presentations and brands:
- You can go to the cinema to watch movies about watches.
- You can to the library to read books about watches.
- You can go to the kiosque to read recent magazines about watches.
- You can go to watchmaking school (class 101).
- You can go to a museum (TAG Heuer).
- You can do window shopping for the following brands: Vacheron Constantin, Audermars Piguet, RaPiaget, Hublot and Raymond Weil. Soon some more boutiques will follow.
- Visit the information center of AIHH.
Have a look and please share your experience here with us.
Tags: AIHH, Audermars Piguet, Haute Horlogerie, HH, hublot, online boutique, RaPiaget, Raymond Weil, the watch avenue, Vacheron Constantin
October 25, 2008 at 12:18 am |
Nice find!
October 26, 2008 at 10:04 pm |
@Speedmaster: Thanks. Interesting concept, no?
December 14, 2008 at 11:30 pm |
I believe this site was introduced as part of the watch advertising supplement in a Sunday NY Times several months ago.
If you like this presentation, you might also like the TAG-Heuer virtual museum on the tagheuer.com website.
April 23, 2009 at 2:36 pm |
Strange concept… I prefer sites that are faster and easier to navigate.
As all brands have their official website why would I go to thewatchavenue.com?
And the woman who’s following and explaining me what to do is really disturbing!