The Watch Avenue

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This week I stumbled upon an amazing website: http://www.thewatchavenue.com!

Is this the future of shopping? Shopping streets replicated online?

The Watch Avenue features amazing functions, presentations and brands:

- You can go to the cinema to watch movies about watches.

- You can to the library to read books about watches.

- You can go to the kiosque to read recent magazines about watches.

- You can go to watchmaking school (class 101).

- You can go to a museum (TAG Heuer).

- You can do window shopping for the following brands: Vacheron Constantin, Audermars Piguet, RaPiaget, Hublot and Raymond Weil. Soon some more boutiques will follow.

- Visit the information center of AIHH.

Have a look and please share your experience here with us.

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4 Responses to “The Watch Avenue”

  1. Speedmaster Says:

    Nice find! ;-)

  2. alonbj Says:

    @Speedmaster: Thanks. Interesting concept, no?

  3. Jim Ebright Says:

    I believe this site was introduced as part of the watch advertising supplement in a Sunday NY Times several months ago.

    If you like this presentation, you might also like the TAG-Heuer virtual museum on the tagheuer.com website.

  4. Timer Says:

    Strange concept… I prefer sites that are faster and easier to navigate.

    As all brands have their official website why would I go to thewatchavenue.com?

    And the woman who’s following and explaining me what to do is really disturbing!

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