TAG Heuer is the first Swiss watch manufacturar that has produced a high-quality GSM telephone!
For full details and additional photo visit the blog of Ace Jewelers: www.AceBlog.info
This phone was nick-named ‘The Vertu Killer’ during the BaselWorld fair. Although there is not a lot of information available, It is know that TAG Heuer targets the same customer base as Vertu, since the prices will start around EUR 3.400,–
It is an interesting development that a Swiss watch manufacturar jumps in to a different sector, a sector that actually can be seen as a competitor of the watch industry… A large portion of the youth doesn’t buy a wrist watch because the need it to read the time (they have their phones & computers), but because it is a fashion statement! And, on the other side, phones now-a-days also became fashion statements… So, TAG Heuer might not be that ‘crazy’ to diversify into other ‘fashion’ industries like glasses and phones…