BaselWorld 2008: Trends

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Today was my first day at the trade show and I wrote a post about the following brands on www.aceblog.info:

- Rado
– Longines
– TAG Heuer
– Ace Watches
– U-boat
– Welder

Usually when you have walked around for a couple of hours on the fair, you get a sense if it is a slow year, a year of line extensions or a revolutionary year. The year 2008 seems as a year of line extensions and as I call it, a period of consolidation. The brands are consolidating their successes. The successes of the last decade are prolonged and these are the trends for 2008 in my opinion:

1. Diamonded watches for ladies AND men are STILL hot:

Corum
Corum Diamond Watch (for men)

Corum
Corum Diamond-Ruby Watch (for Ladies)

Patek Nautilus
Patek Philippe Nautilus Full Diamonds (men or women)

Longines Conquest
Even Longines has jeweled watches and this is a special piece where the side of the lunette/bezel is set.

2. Big is still the trends, we thought that 46mm is large, well:

Longines HydroConquest
Longines made the HydroConquest in 47,5mm, see the differecen compared to my fathers 46mm IWC Big Pilot.

Welder K29
Welder made another watch 55mm with 3 time zones

3. Black cases are still very trendy, black PVD on steel or titanium or ceramic:

Tag Heuer Grande Carrera
TAG Heuer Grande Carrera RS2 Limited Edition

Rado
Master of Ceramic: Rado!

U-boat
U-boat makes black watches with black PVD on steel, titanium or complete ceramic cases.

4. Pink Gold is here to stay (it was in the 1920s and the 1950s):

Tag Heuer Grande Carrera
TAG Heuer Grande Carrera Limited Edition

Patek
Patek Philippe World Timer

Longines L990
Longines L990 Manufacture Limited Edition

5. HiMech = HiTech Mechanical Watches:

Chopard
Chopard Chrono

Blancpain
Blancpain is the only one with a real watchmaker on the fair

Patek
Patek Philippe Advanced Research Lab was the first to create a silicium escapement!

AND I WANTED TO SHARE THIS WITH YOU, THE CEO OF THE SWATCH GROUP (Nick Hayek Jr.) SCHLEPPING A CHAIR TO THE GLASHUTTE MEETING ROOM (IS THIS BRAND GETTING EXTRA ATTENTION?!):

Nick Hayek Jr.

Tomorrow more news…

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10 Responses to “BaselWorld 2008: Trends”

  1. JP @ Mens Watches Review Says:

    Your Dad has great taste in watches, love that IWC Big Pilot!

    -JP

  2. alonbj Says:

    @JP: Thank you. Today we compared the IWC Big Pilot with the brand new Breitling Chrono-matic 49 (yes, indeed 49 mm): http://www.aceblog.info (see picture).

  3. matt baily Says:

    that Longines jeweled watch look great. nice photo

  4. alonbj Says:

    @Matt: Thanks. I liked the fact they set the site of the bezel/lunette. Very unique.

  5. JP @ Mens Watch Review Says:

    @alonbj: 49mm is a monster, my 5002 BP is probably my limit as far as size goes. :)

  6. alonbj Says:

    @JP: If you think 49 is a monster, what about a 55mm?! In 2001 a 46mm watch seemed a wall clock on your wrist, but nowadays it seems a tipping point and/or benchmark for what is big or not!

  7. Ron Says:

    I’m looking forward to Basel World 2010. I have a hunch companies like Patek Philippe will introduce some very interesting timepieces this time around.

  8. תכשיטי יוקרה Says:

    Great stuff,
    Thanks for sharing.

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